Collaboration with Het Traagste Brood began in 2022 as part of an educational project during my studies at Thomas More University. During this project, the concept of a new bread bag was presented, inspired by my illustration of one of the Belgian landscapes, emphasizing the brand's origin and aiming to distinguish the bag from competitors. After the approval of the new design, the final version of the bread bag was developed and launched.

Subsequently, as an outsourced designer, I worked on a series of small gifts for Het Traagste Brood, including newsletters for the company's clients, a gift card, and a box of grains. In 2024, a smaller version of the bread bag was introduced for a collaboration with a restaurant chain associated with Het Traagste Brood.

 

For inquiries or questions, please feel free to reach out to: elena.kiannu@gmail.com